A2 Music Video Analysis: PSY Gangnam Style

http://www.youtube.com/watch?v=9bZkp7q19f0

PSY - Gangnam Style

What makes this video effective?

This video is effective as its a very fast video with a lot going on. Everything is bright and easy to see.
This good as audiences will watch the video over and over as it easy to watch even know there is a lot going on. Also the video is effective due to the certain dance that the male protagonist does, this is repeated when ever the chorus comes on. The dance is really effective as it easy to do and audiences will remember the dance when ever the song is played on the radio for example. The video is very aesthetically pleasing to watch and makes you laugh at the same time which is always good for the audience to be happy when watching a video.  This is also very effective as it is a genre no one have had before, its like a korean pop. Both that and the dance are possibly the reason why its so popular in the UK and other parts of the world.

How are techniques (mise-en-scene, editing, camera work and sound) used to create an atmosphere and mood?

There are various locations used throughout the video, This is due to the video being a concept based video with a bit of performance in the dance that PSY does. The upbeat beast and lyrics along with the editing creates an atmosphere and a happy mood, this is done by the slow pace editing. The reason for slow pace editing is that there is a number of shots that last a few seconds but still a lot going on within the scene. The majority of shots used within the video is long shots, as i mentioned before this is due to the shots that last a while. Also with in the camera there is a lot going on with a large amounts of people with in the scenes.

What is the relationship between sound and image?

Due to most of the song being in Korean its had to state whether or not there is a relationship between the sound and image. With the scenes with in the video, it is most likely that there is not a relationship between the two. This is due to random scenes in the music video that makes it hard to believe there is a relationship within the video. Even though there is no relationship the video is still really effective.