Thursday, 29 November 2012

Feedback from rough cut

Monday me and Jack showed our rough cut to the rest of the class, every member of the class completed a music video questionnaire which would give us feedback on how to improve our music video. 

Question 1 - How would you rate our video? 

4 People said Excellent 
6 People said Good 
1 Person said Ok 
0 said poor 

Evaluation: 

This shows the video is of good standard as the majority of the class thought it was of good standard and even some thought it was excellent, must be jacks acting. 

Question 2 - What are the strengths of our video? 

0 said performance was strong
9 said editing was strong 
2 said lighting was strong
0 said lip syncing was strong 
6 said narrative was strong 
4 said star image was strong 

Evaluation:

As the storyline is narrative based we are happy that other half of the class enjoyed the narrative and our editing is also strong point which is picked up by the class. The reason for 0 in performance and lip syncing is due to us not having any of this within the video. 

Question 3 - How can we improve our music video? 

3 people feel we should have more performance 
4 people feel we need fine tune editing 
0 people feel we need improving lip syncing 
5 people feel we need improved lighting 

Evaluation: 

The major point put forward by the class was that the house scene was extremely dark. We will take this point and improve the lighting by colour correcting the house shots, so its light and you can see everything. Also the text message near the start of the video is to short and hard to read, so we will make this shot last longer so everyone will be able to read the message as its big part of the video. 

Question 4 - Does the video suit the music track? 

10 out of 11 people thought the video suited the music track. 

Evaluation:

This shows the video me and jack have produced suits the track. If the answer was no we would have to think about changing the video which would waste time as we still need to produce digiPak and magazine advert. So we are glad that we don't have to re-film the video. 

Monday, 26 November 2012

Rough Cut


Here is mine and Jacks rough cut of the music video. We are going to show this to class to receive feedback on how to improve the video. 

Prop List

The props we used: 

  • Video Camera
  • Tripod 
  • Jack's phone
  • My wallet 

Monday, 19 November 2012

Solutions to the problems encountered.

Solutions

On the last post me and Jack explained some of the problems we have encountered during the filming and editing process. In this post me and Jack are explaining how we have overcome these problems. The first problem we had to overcome was that we changed the storyline involved in the treatment we did at the start of the year. The solution that we came up with was to make a new storyline which involved jack (the main character) going to a house that he owned money to. When he got there without the correct amount of money it kicked off and we finished with him on the floor outside the house. The second post that me and jack overcame was that when we original planed to film. We had anything sorted to film that day but the weather wasn't on our side and it started to rain therefore we had to cancel the day of filming, as we needed a clear dry day to film. Me and Jack had to organise this filming for a different and hoped it didn't rain on the new day for filming. 

Problems We Encountered

Problems.

Over the course of the filming and editing process we didn't really come across many major problems as we set out what we wanted to do. The biggest problem that we came across was the change of plan in filming. This was at the critical point in the process as the time for filming was almost up. As you may be aware the original plan was to lose self control at a house party where the character would realise what has actually happened to him. This couldn't happen in the end due to certain circumstances. On one occasion we were supposed to film however the weather prevented us from doing this as the film would not benefit from a non clear day.

Roles Of Team

Roles Of Team

Throughout the course of filming and editing process me and Jack both had roles within the team. The roles are important to make sure we complete the process on time and we did this roles based on our ability to make sure we made the best music video possible. Jack was the main actor in the video, Jack also did the majority of the editing process as he has a better ability on final cut pro then me. I did all the camera work in the filming process. I gave Jack my opinion throughout the editing process on ideas he could possibly use to make the video better. 

Lighting Plan

Lighting Plan

For our film we haven't used artificial lighting. For the inside areas we have used the normal light that is common to a normal room as we did not want to create any extra shadows. The outside areas is helped by natural daylight which gives our film the sufficient amount of light to make the character stand out. However now that we have filmed and finished the indoor scenes, the use of a fill light and maybe a reflector to build more suspense.

Thursday, 15 November 2012

Magazine Advert's



Led Zeppelin 

This is a magazine advert produced by Led Zeppelin for celebration day which got released on CD, DVD, BLU-RAY, Vinyl and Digital Download. This is effective because it is iconic for London. This is due to the band being from London so they incorporated there home town in the advert.  The advert is very colourful which makes it stand out with in the magazine and draws readers in.  Also the lights that are shining in the advert are cleverly used to show that there is a celebration going on which links with the title 'Celebration Day'                                         

Kasabian 

There is the good use of the letter 'K'. This has been used to join with the K on the 'King' playing card. The album name Empire is cleverly used in this advert as well as the album title is below what appears to be a King which links to the King playing card.



Monday, 12 November 2012

Researching DigiPak's

What is a DigiPak?

DigiPak is a style of packaging often used for CD's. DigiPak is typically in the form of a book style case, with one or more plastic trays capable of holding a CD attached to the inside. DigiPak has now come to be used to describe all soft CD packaging. DigiPak are very common and very popular in modern times. 

How does a DigiPak benefit the artist?

The front of the DigiPak will have some aspect of what the artist represents and what genre the CD inside is. The DigiPak will involve a message about the artist image. This then emphasises the artist band image which increases the popularity of the artist. The DigiPak benefits the artist and their music as its a promotional aspect of the music industry. 

Examples of DigiPak's





Monday, 5 November 2012

Change Of Plan For The Next Part Of Filming


Initially it was our idea to end the film with the house party scene which we scheduled to film during the half term week at a special location. However circumstances changed meaning we couldn't complete this task. We have now changed the idea which will filmed at the latter part of this week using a house and a few characters. The plan is to get ambushed and try to escape from a group of antagonists. Some details on the filming and editing will be to create fast paced shots which will give the film a good effect as the first part of the music video is fairly slow during the journey through Ipswich. Point of view shots will be good as they can capture atmosphere. During the editing process we shall use the colour correction 3 way video effect in Final Cut Pro. This will be used to enhance the normal colour to a dark/light colour. As a final added we will use a bit of lip sync but only for one of the choruses.

Production Editing

In the making of our music video, it's important to grab some shots of the ongoing process of editing. Below is a selection of shots of me and my group partner Jack working hard at editing.