Andrew Goodwin Theory

Andrew Goodwin - Music Video Theory 

Andrew Goodwin in his book Dancing in the Distraction Factory writes about what he defines as the characteristics of music videos. 

1. Demonstrates genre characteristics: Stage performance for metal/ heavy rock group but for more boy/ girl band there would be a dance routine and a narrative to the video. 
2. Relationship between lyrics and visuals: Visuals illustrates and amplify the lyrics. 
3. Relationship between music and visuals:  Visuals illustrates and amplify the visuals.
4. Label Company: Lots of close ups on artist so the artist came develop motives. 
5. Frequent reference to the notion of looking: screens within screens, telescopes etc and particularly voyeuristic treatment of the female body. 
6. Often inter textual reference: To Films, TV programmes etc.    

Worth Considering if music Video is performance, Narrative or concept based.